EMRA Logo

Project location: Cairo, Egypt / Caux, Switzerland
Project type: Freelance Project
Client: EMRA Initiatives of Change, Egypt
Project Status: Completed 2011

The job was to design a logo for the organization that reflects its initials, nationality and relationship to its mother network, the Initiatives of Change International based in Caux, Switzerland. Through the use of the organization’s initials as reference, a search for an iconic emblem from Egypt that would match it began. By expanding the the angles of the organization’s initials, it evokes the silhouette outline of the Giza Pyramids. To represent the organization’s relationship to it’s mother organization, an extraction part of the extended curve of the mother organization’s logo was placed to canopy the Egyptian organizations logo whilst extending to its foundation reflecting both organizations’ collaboration and shared vision.