Project Location: Miami, USA
Project type: Masters Experimental Retail Design Project at IE University
Academic Supervisor: Jaime Oliver -of- OHLAB Studios
Project Status: Submitted 2016
A contemporary Arabian coffee experience.
Designing a coffee shop brand in Miami requires an ambience that provides for a unique experience. The concept is rooted in the coffeeʼs preparation being experienced live from raw beans to your cup. As Miami is a city which combines the ‘need of speed running through the hustle and bustle of the cityʼ life with the ‘relaxed laid back beachʼ life. This contrast is reflected in the type of services offered by the coffee shop: quick to go, sit and remise, and relax and enjoy the show. Materialistically where vibrant Miami colors meets warm Arabian patterns.